Is Your Website Working Hard Enough?
12 December, 2011
Most technology companies have a simple brochure-style website, which – as the name suggests – has the function of showcasing products or services. These sites carry some details – perhaps ‘about us’, ‘what we do’ and, of course, ‘contact details’ – but aren’t there to simply to make sales. Their purpose is more to provide another platform on which to engage with customers and find potential leads.
But simple though they are, brochure-style websites still need to function effectively if they are to be found by potential customers. (Continue reading…)
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