Direct digital marketing is about getting a desired response from your customers. While traditional direct marketing isn’t really suited to the internet, applying its principles can still be effective online. Here’s an outline of how the principles of direct marketing are being used in the digital space.

Test and learn

Some of the foundations of traditional direct marketing work well online. For instance, the test and learn principle. If you’re not sure what kind of marketing message, price offer or creative route is best for your business, a limited trial of different messages or designs may be the best way to determine how to get the most bang for your buck. (Continue reading…)

Creating web marketing campaigns first time around can be a little overwhelming. Perhaps the reason behind this is that there is too much information out there. Sometimes, it helps to go back to basics. If you are putting your first web marketing campaign together, here are 7 elements that you should consider.

1. Set your objectives

The first step in creating web marketing campaigns is to decide exactly what it is you are trying to achieve. While this seems a simple concept, it’s surprising how many companies jump into web marketing without a clear objective in mind. This can lead to you not achieving an optimum return on your investment. By keeping your campaign focused, you will get the best results for the lowest investment. (Continue reading…)