Marketo: Marketing Automation At It’s Best

Marketing automation is one of the buzz words so frequently used by B2B marketers. Not surprising when it can be reduce time and cost, nudge leads gently along the sales funnel and increase the number of conversions. I personally relish the chance to get sophisticated and smart with marketing automation and the software tools out there allow just that, without the heavy investment you traditionally had to put into new systems, creative and processes.

Earlier this week, I attended a demo and best practice session by Marketo. They’re the fastest growing company in this sector and there’s no surprise why. I was absolutely blown away by the functionality of their CRM and marketing automation system. (Continue reading…)