Direct Digital Marketing: Getting The Click

Direct digital marketing is about getting a desired response from your customers. While traditional direct marketing isn’t really suited to the internet, applying its principles can still be effective online. Here’s an outline of how the principles of direct marketing are being used in the digital space.

Test and learn

Some of the foundations of traditional direct marketing work well online. For instance, the test and learn principle. If you’re not sure what kind of marketing message, price offer or creative route is best for your business, a limited trial of different messages or designs may be the best way to determine how to get the most bang for your buck. (Continue reading…)