When it comes to business copywriting, many companies complete all of their writing in house. However, the problem with this is although many companies have good writers in their rank, often the tone just isn’t quite right. The worst part about this problem is that many companies don’t realise that they’re missing out on a good opportunity to really engage with their customers.

The right copy can help build your brand and increase your sales. It can change the way your company is perceived: you might use it to look professional, creative, or as good value. Many businesses think about their copy in a functional way. Instead of writing about what a product can do for a customer, they spend their time describing their product or services. This is one of the biggest mistakes that a business can make when it comes to their copywriting. (Continue reading…)

Long tail keywords are normally several words long, and they’re much more specific than shorter, broader keywords. For instance, a short keyword might be made up of one or two words, for example, ‘SEO Techniques’. A long tail version might be ‘Small Business SEO Techniques’ which is made up of four or five words.

These longer keywords have different purposes and advantages. Working them into your website copy can really help boost your traffic and online business in several ways. (Continue reading…)

Hiring an online copywriting expert is a good idea, even if you already use a copywriter for your offline marketing collateral. Whether you’re creating new website pages, landing pages, pay-per-click ads or optimising your social media campaigns, a specialist copywriter has the knowledge you need to really make a difference to your both your search engine rankings and your conversions.

Copy for the web is different to brochure, leaflets and print ads. There are different functions and considerations to make. Here are just a few of ways online copy is different:

* With online copy, you need to focus on a call to action. When you’re sending out a brochure or catalogue, you want potential customers to take action, of course. The difference, though, is that online copy is meant to call customers to immediate action. An online copywriting expert will excel at getting your customers to complete a form, click on a certain link or even make an immediate purchase. (Continue reading…)