This week, Tech Startup School started up. It’s another round of informative sessions with industry experts imparting their advice for those starting out in the technology sector. After the success of last year, this year should be even better. (Continue reading…)

April’s been a great month. We’ve been getting some wonderfully positive feedback from our clients, but better than that, we’ve landed two more clients and we’re thrilled to welcome onboard Vivantio and EKA. (More on the positive feedback another time).

Vivantio are a local, award-winning technology company based in Weston-super-Mare specialising in service desk software. They’re looking to grow rapidly over the next three years and have asked us to support them with their digital marketing strategy, in particular lead generation. It’s a great brief involving international markets and new product launches and we’re looking forward to getting our teeth stuck in. (Continue reading…)

With youth unemployment at its highest in decades, we felt compelled to get involved in something that addressed this head on. The media don’t exactly portray the youth in the kindest of lights and knowing how difficult it is to get a job these days, anything employers can do to bridge the gap is really important.

So, recently I signed up for Working Knowledge and attended one of their programmes which was highly enjoyable and hugely rewarding. Basically the event is a cross between Dragons Den and the Apprentice and as a local business I played the role of ‘expert’ advising students from the local college on their new business ideas. (Continue reading…)

Last week we were at the Bath Digital Festival running the Business Clinic. We met several diverse local businesses with exciting ambitions and lots of questions on digital technologies. The feedback was really positive and we’re looking forward to a bigger and better Business Clinic next year.

Thanks again to the panellists: Steve Richardson from Mr B and Friends, Paul Cross and Richard Godfrey from iPrinciples and our very own Nicola from Modern Media.

Big thanks to Nigel at WorxID for documenting the sessions.

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These days digital is at the heart of every business. Whether it’s the technology in the palm of your hand or how your business systems run, digital technology is driving British business forward. (Continue reading…)

Bristol digital marketing consultancy Modern Media, launched recently to help technology companies create effective campaigns, has secured high-growth funding.

The award from EU-funded Solutions for Business has enabled Modern Media to take on a coach to enable it to grow quickly. (Continue reading…)

Marketing automation is one of the buzz words so frequently used by B2B marketers. Not surprising when it can be reduce time and cost, nudge leads gently along the sales funnel and increase the number of conversions. I personally relish the chance to get sophisticated and smart with marketing automation and the software tools out there allow just that, without the heavy investment you traditionally had to put into new systems, creative and processes.

Earlier this week, I attended a demo and best practice session by Marketo. They’re the fastest growing company in this sector and there’s no surprise why. I was absolutely blown away by the functionality of their CRM and marketing automation system. (Continue reading…)

For years, buying technology has been the remit of the CIO or IT Director, depending on the size of the organisation. They had the power to determine the IT infrastructure, hardware, software and any technology devices. They had control over budgets and of suppliers. These days, things are very different.

(Continue reading…)

As specialists in technology marketing, we get the chance to talk to many technology businesses about their marketing strategies and what types of marketing they have explored – or even discounted.

There are common issues which arise again and again in our discussions, issues which have either deterred an SME from exploring marketing options or, having delved into marketing, led to disappointing results.

So here we’d like to explore those common issues and examine why they need not be a stumbling block when it comes to instigating a successful online marketing campaign. (Continue reading…)

Most technology companies have a simple brochure-style website, which – as the name suggests – has the function of showcasing products or services. These sites carry some details – perhaps ‘about us’, ‘what we do’ and, of course, ‘contact details’ – but aren’t there to simply to make sales. Their purpose is more to provide another platform on which to engage with customers and find potential leads.

But simple though they are, brochure-style websites still need to function effectively if they are to be found by potential customers. (Continue reading…)